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NorthStar is intended to increase sales and retention opportunities by offering a competitive product. Meeting the increasing expectations for digital experiences and driving positive outcomes for users. Creating a guiding vision for a digital experience that helps people achieve life’s most important savings goals and makes it easy for partners to work with Ascensus.
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Goal
Discovery
The Design process redefines the challenges facing the organization by finding new opportunities to solve existing problems.
From brainstorming ideas to product launch date, Northstar follows a mobile first design practice.
User Journey Map
Aligning what was learned from users during usability testing with business goals.
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